Results

Model-Based Clustering

Model Summary: Model-Based Clustering
Clusters N R² AIC BIC Silhouette
2 294 0.164 1992 2051 0.390
Note.  The model is diagonal with equal volume and shape.
Cluster Information
Cluster 1 2
Size 47 247
Explained proportion within-cluster heterogeneity 0.330 0.670
Within sum of squares 647.5 1313
Cluster Means
  Q122.1 Q122.2 Q122.3 Q122.4 Q122.5 Q122.6 Q122.7 Q122.8
Cluster 1 -0.117 2.001 0.062 -0.570 0.432 -0.332 -0.998 -1.102
Cluster 2 0.022 -0.381 -0.012 0.108 -0.082 0.063 0.190 0.210

t-SNE Cluster Plot

Descriptive Statistics

Descriptive Statistics
Q122.1
Q122.2
Q122.3
Q122.4
Q122.5
Q122.6
Q122.7
Q122.8
  1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2
Valid 47 247 47 247 47 247 47 247 47 247 47 247 47 247 47 247
Missing 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Mean 2.830 3.061 6.191 1.591 4.128 4.016 3.596 4.644 3.426 2.599 5.723 6.235 5.128 6.660 4.979 7.194
Std. Deviation 2.220 1.528 1.409 0.821 2.261 1.340 2.383 1.267 2.204 1.436 1.716 1.183 1.952 0.944 1.871 1.398
Minimum 1.000 1.000 3.000 1.000 1.000 1.000 1.000 1.000 1.000 1.000 1.000 1.000 1.000 2.000 1.000 1.000
Maximum 8.000 8.000 8.000 4.000 8.000 8.000 8.000 8.000 8.000 8.000 8.000 8.000 8.000 8.000 8.000 8.000
Note.  Excluded 8 rows from the analysis that correspond to the missing values of the split-by variable cluster_cliente

Contingency Tables

Contingency Tables
Q12
cluster_cliente   Menos del mes Un mes Hace varios meses (más de un mes) Viaja sin reservación Total
1 Count 4.00 21.00 22.00 0.00 47.00
% within row 8.51 % 44.68 % 46.81 % 0.00 % 100.00 %
2 Count 110.00 67.00 64.00 6.00 247.00
% within row 44.53 % 27.13 % 25.91 % 2.43 % 100.00 %
Total Count 114.00 88.00 86.00 6.00 294.00
% within row 38.78 % 29.93 % 29.25 % 2.04 % 100.00 %
Chi-Squared Tests
  Value df p
Χ² 24.32 3 < .001
N 294  
Note.  Continuity correction is available only for 2x2 tables.
Contingency Tables
Q29
cluster_cliente   900 1000 1100 1200 1250 1300 1350 1450 1500 1550 1600 1650 1700 1800 1900 2000 2200 2300 2400 2500 2600 2700 2750 2800 2850 2900 2950 3000 3250 3350 3450 3480 3500 3650 3750 3800 3850 4000 4150 4200 4250 4500 4600 4800 4900 4950 5000 5200 5208 5500 5600 6000 6500 7000 8000 25000 nan Total
1 Count 0.00 0.00 1.00 6.00 1.00 4.00 2.00 1.00 4.00 1.00 2.00 1.00 0.00 1.00 0.00 0.00 1.00 1.00 0.00 2.00 0.00 0.00 1.00 1.00 0.00 0.00 1.00 0.00 0.00 0.00 2.00 1.00 1.00 0.00 0.00 1.00 0.00 1.00 0.00 1.00 0.00 1.00 0.00 1.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.00 6.00 47.00
% within row 0.00 % 0.00 % 2.13 % 12.77 % 2.13 % 8.51 % 4.26 % 2.13 % 8.51 % 2.13 % 4.26 % 2.13 % 0.00 % 2.13 % 0.00 % 0.00 % 2.13 % 2.13 % 0.00 % 4.26 % 0.00 % 0.00 % 2.13 % 2.13 % 0.00 % 0.00 % 2.13 % 0.00 % 0.00 % 0.00 % 4.26 % 2.13 % 2.13 % 0.00 % 0.00 % 2.13 % 0.00 % 2.13 % 0.00 % 2.13 % 0.00 % 2.13 % 0.00 % 2.13 % 0.00 % 0.00 % 0.00 % 0.00 % 0.00 % 0.00 % 0.00 % 0.00 % 0.00 % 0.00 % 0.00 % 2.13 % 12.77 % 100.00 %
2 Count 1.00 2.00 0.00 4.00 2.00 3.00 0.00 0.00 13.00 0.00 0.00 0.00 1.00 5.00 2.00 9.00 3.00 0.00 2.00 10.00 2.00 1.00 0.00 2.00 1.00 2.00 3.00 23.00 4.00 2.00 0.00 0.00 12.00 1.00 1.00 0.00 2.00 10.00 1.00 1.00 4.00 6.00 2.00 1.00 1.00 1.00 15.00 1.00 1.00 3.00 1.00 9.00 2.00 5.00 3.00 0.00 65.00 245.00
% within row 0.41 % 0.82 % 0.00 % 1.63 % 0.82 % 1.22 % 0.00 % 0.00 % 5.31 % 0.00 % 0.00 % 0.00 % 0.41 % 2.04 % 0.82 % 3.67 % 1.22 % 0.00 % 0.82 % 4.08 % 0.82 % 0.41 % 0.00 % 0.82 % 0.41 % 0.82 % 1.22 % 9.39 % 1.63 % 0.82 % 0.00 % 0.00 % 4.90 % 0.41 % 0.41 % 0.00 % 0.82 % 4.08 % 0.41 % 0.41 % 1.63 % 2.45 % 0.82 % 0.41 % 0.41 % 0.41 % 6.12 % 0.41 % 0.41 % 1.22 % 0.41 % 3.67 % 0.82 % 2.04 % 1.22 % 0.00 % 26.53 % 100.00 %
Total Count 1.00 2.00 1.00 10.00 3.00 7.00 2.00 1.00 17.00 1.00 2.00 1.00 1.00 6.00 2.00 9.00 4.00 1.00 2.00 12.00 2.00 1.00 1.00 3.00 1.00 2.00 4.00 23.00 4.00 2.00 2.00 1.00 13.00 1.00 1.00 1.00 2.00 11.00 1.00 2.00 4.00 7.00 2.00 2.00 1.00 1.00 15.00 1.00 1.00 3.00 1.00 9.00 2.00 5.00 3.00 1.00 71.00 292.00
% within row 0.34 % 0.68 % 0.34 % 3.42 % 1.03 % 2.40 % 0.68 % 0.34 % 5.82 % 0.34 % 0.68 % 0.34 % 0.34 % 2.05 % 0.68 % 3.08 % 1.37 % 0.34 % 0.68 % 4.11 % 0.68 % 0.34 % 0.34 % 1.03 % 0.34 % 0.68 % 1.37 % 7.88 % 1.37 % 0.68 % 0.68 % 0.34 % 4.45 % 0.34 % 0.34 % 0.34 % 0.68 % 3.77 % 0.34 % 0.68 % 1.37 % 2.40 % 0.68 % 0.68 % 0.34 % 0.34 % 5.14 % 0.34 % 0.34 % 1.03 % 0.34 % 3.08 % 0.68 % 1.71 % 1.03 % 0.34 % 24.32 % 100.00 %
Chi-Squared Tests
  Value df p
Χ² 131.4 56 < .001
N 292  
Note.  Continuity correction is available only for 2x2 tables.
Contingency Tables
Q31
cluster_cliente   Aumentado Disminuido Igual Total
1 Count 7.00 2.00 12.00 21.00
% within row 33.33 % 9.52 % 57.14 % 100.00 %
2 Count 49.00 53.00 31.00 133.00
% within row 36.84 % 39.85 % 23.31 % 100.00 %
Total Count 56.00 55.00 43.00 154.00
% within row 36.36 % 35.71 % 27.92 % 100.00 %
Chi-Squared Tests
  Value df p
Χ² 12.17 2 .002
N 154  
Note.  Continuity correction is available only for 2x2 tables.
Contingency Tables
Q36
cluster_cliente   300 400 500 600 700 800 850 900 950 1000 1050 1100 1200 1300 1400 1500 1550 1600 1700 1800 2000 2150 2300 2500 2600 2800 2900 3000 3100 3200 3500 3600 3900 4000 4500 5000 5500 6000 7000 8000 Total
1 Count 0.00 0.00 0.00 0.00 0.00 1.00 0.00 3.00 2.00 6.00 0.00 1.00 1.00 1.00 0.00 1.00 0.00 1.00 0.00 0.00 2.00 0.00 2.00 5.00 3.00 0.00 2.00 3.00 1.00 2.00 4.00 2.00 1.00 2.00 1.00 0.00 0.00 0.00 0.00 0.00 47.00
% within row 0.00 % 0.00 % 0.00 % 0.00 % 0.00 % 2.13 % 0.00 % 6.38 % 4.26 % 12.77 % 0.00 % 2.13 % 2.13 % 2.13 % 0.00 % 2.13 % 0.00 % 2.13 % 0.00 % 0.00 % 4.26 % 0.00 % 4.26 % 10.64 % 6.38 % 0.00 % 4.26 % 6.38 % 2.13 % 4.26 % 8.51 % 4.26 % 2.13 % 4.26 % 2.13 % 0.00 % 0.00 % 0.00 % 0.00 % 0.00 % 100.00 %
2 Count 1.00 1.00 11.00 5.00 2.00 1.00 3.00 11.00 6.00 16.00 1.00 5.00 5.00 4.00 1.00 21.00 1.00 0.00 1.00 4.00 35.00 1.00 0.00 23.00 1.00 1.00 0.00 28.00 0.00 0.00 13.00 1.00 0.00 13.00 6.00 12.00 4.00 6.00 1.00 2.00 247.00
% within row 0.40 % 0.40 % 4.45 % 2.02 % 0.81 % 0.40 % 1.21 % 4.45 % 2.43 % 6.48 % 0.40 % 2.02 % 2.02 % 1.62 % 0.40 % 8.50 % 0.40 % 0.00 % 0.40 % 1.62 % 14.17 % 0.40 % 0.00 % 9.31 % 0.40 % 0.40 % 0.00 % 11.34 % 0.00 % 0.00 % 5.26 % 0.40 % 0.00 % 5.26 % 2.43 % 4.86 % 1.62 % 2.43 % 0.40 % 0.81 % 100.00 %
Total Count 1.00 1.00 11.00 5.00 2.00 2.00 3.00 14.00 8.00 22.00 1.00 6.00 6.00 5.00 1.00 22.00 1.00 1.00 1.00 4.00 37.00 1.00 2.00 28.00 4.00 1.00 2.00 31.00 1.00 2.00 17.00 3.00 1.00 15.00 7.00 12.00 4.00 6.00 1.00 2.00 294.00
% within row 0.34 % 0.34 % 3.74 % 1.70 % 0.68 % 0.68 % 1.02 % 4.76 % 2.72 % 7.48 % 0.34 % 2.04 % 2.04 % 1.70 % 0.34 % 7.48 % 0.34 % 0.34 % 0.34 % 1.36 % 12.59 % 0.34 % 0.68 % 9.52 % 1.36 % 0.34 % 0.68 % 10.54 % 0.34 % 0.68 % 5.78 % 1.02 % 0.34 % 5.10 % 2.38 % 4.08 % 1.36 % 2.04 % 0.34 % 0.68 % 100.00 %
Chi-Squared Tests
  Value df p
Χ² 86.14 39 < .001
N 294  
Note.  Continuity correction is available only for 2x2 tables.
Contingency Tables
Q52
cluster_cliente   Sí No Total
1 Count 11.00 36.00 47.00
% within row 23.40 % 76.60 % 100.00 %
2 Count 114.00 133.00 247.00
% within row 46.15 % 53.85 % 100.00 %
Total Count 125.00 169.00 294.00
% within row 42.52 % 57.48 % 100.00 %
Chi-Squared Tests
  Value df p
Χ² 8.362 1 .004
N 294  
Contingency Tables
Q71
cluster_cliente   NA (no experimentó/pagó) 1 Pésimo 3 Regular 4 Bueno 5 Excelente Total
1 Count 37.00 0.00 0.00 9.00 1.00 47.00
% within row 78.72 % 0.00 % 0.00 % 19.15 % 2.13 % 100.00 %
2 Count 74.00 1.00 1.00 105.00 66.00 247.00
% within row 29.96 % 0.40 % 0.40 % 42.51 % 26.72 % 100.00 %
Total Count 111.00 1.00 1.00 114.00 67.00 294.00
% within row 37.76 % 0.34 % 0.34 % 38.78 % 22.79 % 100.00 %
Chi-Squared Tests
  Value df p
Χ² 41.29 4 < .001
N 294  
Note.  Continuity correction is available only for 2x2 tables.
Contingency Tables
Q72
cluster_cliente   NA (no experimentó/pagó) 3 Regular 4 Bueno 5 Excelente Total
1 Count 32.00 1.00 11.00 3.00 47.00
% within row 68.09 % 2.13 % 23.40 % 6.38 % 100.00 %
2 Count 51.00 1.00 90.00 105.00 247.00
% within row 20.65 % 0.40 % 36.44 % 42.51 % 100.00 %
Total Count 83.00 2.00 101.00 108.00 294.00
% within row 28.23 % 0.68 % 34.35 % 36.73 % 100.00 %
Chi-Squared Tests
  Value df p
Χ² 49.18 3 < .001
N 294  
Note.  Continuity correction is available only for 2x2 tables.
Contingency Tables
Q73
cluster_cliente   NA (no experimentó/pagó) 3 Regular 4 Bueno 5 Excelente Total
1 Count 35.00 1.00 8.00 3.00 47.00
% within row 74.47 % 2.13 % 17.02 % 6.38 % 100.00 %
2 Count 54.00 3.00 88.00 102.00 247.00
% within row 21.86 % 1.21 % 35.63 % 41.30 % 100.00 %
Total Count 89.00 4.00 96.00 105.00 294.00
% within row 30.27 % 1.36 % 32.65 % 35.71 % 100.00 %
Chi-Squared Tests
  Value df p
Χ² 54.00 3 < .001
N 294  
Note.  Continuity correction is available only for 2x2 tables.
Contingency Tables
Q76
cluster_cliente   NA (no experimentó/pagó) 1 Pésimo 3 Regular 4 Bueno 5 Excelente Total
1 Count 33.00 1.00 0.00 10.00 3.00 47.00
% within row 70.21 % 2.13 % 0.00 % 21.28 % 6.38 % 100.00 %
2 Count 51.00 1.00 1.00 79.00 115.00 247.00
% within row 20.65 % 0.40 % 0.40 % 31.98 % 46.56 % 100.00 %
Total Count 84.00 2.00 1.00 89.00 118.00 294.00
% within row 28.57 % 0.68 % 0.34 % 30.27 % 40.14 % 100.00 %
Chi-Squared Tests
  Value df p
Χ² 53.24 4 < .001
N 294  
Note.  Continuity correction is available only for 2x2 tables.
Contingency Tables
Q77
cluster_cliente   NA (no experimentó/pagó) 3 Regular 4 Bueno 5 Excelente Total
1 Count 36.00 0.00 8.00 3.00 47.00
% within row 76.60 % 0.00 % 17.02 % 6.38 % 100.00 %
2 Count 53.00 1.00 70.00 123.00 247.00
% within row 21.46 % 0.40 % 28.34 % 49.80 % 100.00 %
Total Count 89.00 1.00 78.00 126.00 294.00
% within row 30.27 % 0.34 % 26.53 % 42.86 % 100.00 %
Chi-Squared Tests
  Value df p
Χ² 59.12 3 < .001
N 294  
Note.  Continuity correction is available only for 2x2 tables.
Contingency Tables
Q78
cluster_cliente   NA (no experimentó/pagó) 4 Bueno 5 Excelente Total
1 Count 39.00 5.00 3.00 47.00
% within row 82.98 % 10.64 % 6.38 % 100.00 %
2 Count 66.00 79.00 102.00 247.00
% within row 26.72 % 31.98 % 41.30 % 100.00 %
Total Count 105.00 84.00 105.00 294.00
% within row 35.71 % 28.57 % 35.71 % 100.00 %
Chi-Squared Tests
  Value df p
Χ² 54.77 2 < .001
N 294  
Note.  Continuity correction is available only for 2x2 tables.
Contingency Tables
Q79
cluster_cliente   NA (no experimentó/pagó) 3 Regular 4 Bueno 5 Excelente Total
1 Count 32.00 0.00 11.00 4.00 47.00
% within row 68.09 % 0.00 % 23.40 % 8.51 % 100.00 %
2 Count 44.00 3.00 81.00 119.00 247.00
% within row 17.81 % 1.21 % 32.79 % 48.18 % 100.00 %
Total Count 76.00 3.00 92.00 123.00 294.00
% within row 25.85 % 1.02 % 31.29 % 41.84 % 100.00 %
Chi-Squared Tests
  Value df p
Χ² 55.14 3 < .001
N 294  
Note.  Continuity correction is available only for 2x2 tables.
Contingency Tables
Q80
cluster_cliente   1 Peor de lo que esperaba 2 3 4 5 Mejor de lo que esperaba Total
1 Count 0.00 0.00 10.00 26.00 11.00 47.00
% within row 0.00 % 0.00 % 21.28 % 55.32 % 23.40 % 100.00 %
2 Count 3.00 2.00 9.00 51.00 182.00 247.00
% within row 1.21 % 0.81 % 3.64 % 20.65 % 73.68 % 100.00 %
Total Count 3.00 2.00 19.00 77.00 193.00 294.00
% within row 1.02 % 0.68 % 6.46 % 26.19 % 65.65 % 100.00 %
Chi-Squared Tests
  Value df p
Χ² 53.28 4 < .001
N 294  
Note.  Continuity correction is available only for 2x2 tables.
Contingency Tables
Q83
cluster_cliente   1 Definitivamente NO vuelvo 2 3 4 5 Definitivamente SI vuelvo Total
1 Count 0.00 0.00 16.00 22.00 9.00 47.00
% within row 0.00 % 0.00 % 34.04 % 46.81 % 19.15 % 100.00 %
2 Count 4.00 2.00 19.00 44.00 178.00 247.00
% within row 1.62 % 0.81 % 7.69 % 17.81 % 72.06 % 100.00 %
Total Count 4.00 2.00 35.00 66.00 187.00 294.00
% within row 1.36 % 0.68 % 11.90 % 22.45 % 63.61 % 100.00 %
Chi-Squared Tests
  Value df p
Χ² 56.34 4 < .001
N 294  
Note.  Continuity correction is available only for 2x2 tables.
Contingency Tables
Q90
cluster_cliente   Lo conoce de toda la vida No sabía nada hasta que llegué al ACUARIO Concierge Recepción del hotel Promotor turístico Redes sociales Documentales y reportajes por internet Agencia de viaje Amigos y familiares Oficina de turismo Total
1 Count 10.00 17.00 3.00 4.00 0.00 2.00 1.00 4.00 6.00 0.00 47.00
% within row 21.28 % 36.17 % 6.38 % 8.51 % 0.00 % 4.26 % 2.13 % 8.51 % 12.77 % 0.00 % 100.00 %
2 Count 38.00 17.00 1.00 44.00 2.00 17.00 0.00 26.00 101.00 1.00 247.00
% within row 15.38 % 6.88 % 0.40 % 17.81 % 0.81 % 6.88 % 0.00 % 10.53 % 40.89 % 0.40 % 100.00 %
Total Count 48.00 34.00 4.00 48.00 2.00 19.00 1.00 30.00 107.00 1.00 294.00
% within row 16.33 % 11.56 % 1.36 % 16.33 % 0.68 % 6.46 % 0.34 % 10.20 % 36.39 % 0.34 % 100.00 %
Chi-Squared Tests
  Value df p
Χ² 57.58 9 < .001
N 294  
Note.  Continuity correction is available only for 2x2 tables.
Contingency Tables
Q125
cluster_cliente   100 150 180 200 210 220 230 240 250 259 260 270 280 290 300 320 350 380 385 400 450 500 505 520 550 600 Total
1 Count 0.00 1.00 0.00 1.00 1.00 2.00 3.00 1.00 11.00 0.00 2.00 0.00 5.00 1.00 3.00 1.00 8.00 2.00 0.00 4.00 0.00 0.00 0.00 0.00 1.00 0.00 47.00
% within row 0.00 % 2.13 % 0.00 % 2.13 % 2.13 % 4.26 % 6.38 % 2.13 % 23.40 % 0.00 % 4.26 % 0.00 % 10.64 % 2.13 % 6.38 % 2.13 % 17.02 % 4.26 % 0.00 % 8.51 % 0.00 % 0.00 % 0.00 % 0.00 % 2.13 % 0.00 % 100.00 %
2 Count 2.00 2.00 1.00 15.00 1.00 5.00 5.00 0.00 16.00 1.00 3.00 1.00 4.00 0.00 74.00 0.00 22.00 0.00 1.00 69.00 2.00 17.00 2.00 1.00 0.00 3.00 247.00
% within row 0.81 % 0.81 % 0.40 % 6.07 % 0.40 % 2.02 % 2.02 % 0.00 % 6.48 % 0.40 % 1.21 % 0.40 % 1.62 % 0.00 % 29.96 % 0.00 % 8.91 % 0.00 % 0.40 % 27.94 % 0.81 % 6.88 % 0.81 % 0.40 % 0.00 % 1.21 % 100.00 %
Total Count 2.00 3.00 1.00 16.00 2.00 7.00 8.00 1.00 27.00 1.00 5.00 1.00 9.00 1.00 77.00 1.00 30.00 2.00 1.00 73.00 2.00 17.00 2.00 1.00 1.00 3.00 294.00
% within row 0.68 % 1.02 % 0.34 % 5.44 % 0.68 % 2.38 % 2.72 % 0.34 % 9.18 % 0.34 % 1.70 % 0.34 % 3.06 % 0.34 % 26.19 % 0.34 % 10.20 % 0.68 % 0.34 % 24.83 % 0.68 % 5.78 % 0.68 % 0.34 % 0.34 % 1.02 % 100.00 %
Chi-Squared Tests
  Value df p
Χ² 86.42 25 < .001
N 294  
Note.  Continuity correction is available only for 2x2 tables.
Contingency Tables
Q126
cluster_cliente   300 305 320 350 360 370 380 400 420 430 450 460 500 520 550 580 590 600 650 700 800 Total
1 Count 3.00 0.00 1.00 12.00 2.00 1.00 2.00 7.00 2.00 2.00 4.00 1.00 4.00 0.00 2.00 1.00 0.00 2.00 0.00 1.00 0.00 47.00
% within row 6.38 % 0.00 % 2.13 % 25.53 % 4.26 % 2.13 % 4.26 % 14.89 % 4.26 % 4.26 % 8.51 % 2.13 % 8.51 % 0.00 % 4.26 % 2.13 % 0.00 % 4.26 % 0.00 % 2.13 % 0.00 % 100.00 %
2 Count 3.00 1.00 0.00 8.00 3.00 0.00 6.00 19.00 2.00 0.00 12.00 0.00 25.00 1.00 12.00 0.00 2.00 112.00 4.00 35.00 2.00 247.00
% within row 1.21 % 0.40 % 0.00 % 3.24 % 1.21 % 0.00 % 2.43 % 7.69 % 0.81 % 0.00 % 4.86 % 0.00 % 10.12 % 0.40 % 4.86 % 0.00 % 0.81 % 45.34 % 1.62 % 14.17 % 0.81 % 100.00 %
Total Count 6.00 1.00 1.00 20.00 5.00 1.00 8.00 26.00 4.00 2.00 16.00 1.00 29.00 1.00 14.00 1.00 2.00 114.00 4.00 36.00 2.00 294.00
% within row 2.04 % 0.34 % 0.34 % 6.80 % 1.70 % 0.34 % 2.72 % 8.84 % 1.36 % 0.68 % 5.44 % 0.34 % 9.86 % 0.34 % 4.76 % 0.34 % 0.68 % 38.78 % 1.36 % 12.24 % 0.68 % 100.00 %
Chi-Squared Tests
  Value df p
Χ² 98.81 20 < .001
N 294  
Note.  Continuity correction is available only for 2x2 tables.
Contingency Tables
Q127
cluster_cliente   350 370 400 420 430 440 450 460 500 505 550 580 593 595 596 600 620 650 700 750 800 900 1000 1100 1200 Total
1 Count 7.00 1.00 6.00 2.00 3.00 1.00 3.00 1.00 1.00 0.00 2.00 0.00 0.00 1.00 1.00 12.00 0.00 1.00 1.00 0.00 3.00 0.00 1.00 0.00 0.00 47.00
% within row 14.89 % 2.13 % 12.77 % 4.26 % 6.38 % 2.13 % 6.38 % 2.13 % 2.13 % 0.00 % 4.26 % 0.00 % 0.00 % 2.13 % 2.13 % 25.53 % 0.00 % 2.13 % 2.13 % 0.00 % 6.38 % 0.00 % 2.13 % 0.00 % 0.00 % 100.00 %
2 Count 0.00 0.00 4.00 1.00 0.00 0.00 3.00 0.00 3.00 1.00 4.00 2.00 1.00 0.00 0.00 46.00 1.00 9.00 60.00 1.00 51.00 24.00 31.00 1.00 4.00 247.00
% within row 0.00 % 0.00 % 1.62 % 0.40 % 0.00 % 0.00 % 1.21 % 0.00 % 1.21 % 0.40 % 1.62 % 0.81 % 0.40 % 0.00 % 0.00 % 18.62 % 0.40 % 3.64 % 24.29 % 0.40 % 20.65 % 9.72 % 12.55 % 0.40 % 1.62 % 100.00 %
Total Count 7.00 1.00 10.00 3.00 3.00 1.00 6.00 1.00 4.00 1.00 6.00 2.00 1.00 1.00 1.00 58.00 1.00 10.00 61.00 1.00 54.00 24.00 32.00 1.00 4.00 294.00
% within row 2.38 % 0.34 % 3.40 % 1.02 % 1.02 % 0.34 % 2.04 % 0.34 % 1.36 % 0.34 % 2.04 % 0.68 % 0.34 % 0.34 % 0.34 % 19.73 % 0.34 % 3.40 % 20.75 % 0.34 % 18.37 % 8.16 % 10.88 % 0.34 % 1.36 % 100.00 %
Chi-Squared Tests
  Value df p
Χ² 131.3 24 < .001
N 294  
Note.  Continuity correction is available only for 2x2 tables.
Contingency Tables
Q129
cluster_cliente   C+/ $61 mil a $84.9 mil C+/ $35 mil a $60 mil C/ $29 mil a $34.9 mil C/ $23 mil a $28.9 C-/ $17 mil a $22.9 mil C-/ $11.6 mil a $16.9 mil D+/$9.1 mil a $11.5 mil No quiso contestar Total
1 Count 0.00 26.00 17.00 2.00 0.00 0.00 0.00 2.00 47.00
% within row 0.00 % 55.32 % 36.17 % 4.26 % 0.00 % 0.00 % 0.00 % 4.26 % 100.00 %
2 Count 5.00 62.00 73.00 36.00 18.00 6.00 1.00 46.00 247.00
% within row 2.02 % 25.10 % 29.55 % 14.57 % 7.29 % 2.43 % 0.40 % 18.62 % 100.00 %
Total Count 5.00 88.00 90.00 38.00 18.00 6.00 1.00 48.00 294.00
% within row 1.70 % 29.93 % 30.61 % 12.93 % 6.12 % 2.04 % 0.34 % 16.33 % 100.00 %
Chi-Squared Tests
  Value df p
Χ² 26.57 7 < .001
N 294  
Note.  Continuity correction is available only for 2x2 tables.
Contingency Tables
Q130
cluster_cliente   18 a 24 25 a 39 40 a 55 56 a 70 Más de 70 Total
1 Count 5.00 13.00 21.00 8.00 0.00 47.00
% within row 10.64 % 27.66 % 44.68 % 17.02 % 0.00 % 100.00 %
2 Count 12.00 114.00 75.00 42.00 4.00 247.00
% within row 4.86 % 46.15 % 30.36 % 17.00 % 1.62 % 100.00 %
Total Count 17.00 127.00 96.00 50.00 4.00 294.00
% within row 5.78 % 43.20 % 32.65 % 17.01 % 1.36 % 100.00 %
Chi-Squared Tests
  Value df p
Χ² 8.648 4 .071
N 294  
Note.  Continuity correction is available only for 2x2 tables.
Contingency Tables
Q131
cluster_cliente   Masculino Femenino Total
1 Count 28.00 19.00 47.00
% within row 59.57 % 40.43 % 100.00 %
2 Count 119.00 128.00 247.00
% within row 48.18 % 51.82 % 100.00 %
Total Count 147.00 147.00 294.00
% within row 50.00 % 50.00 % 100.00 %
Chi-Squared Tests
  Value df p
Χ² 2.051 1 .152
N 294